This Saturday at 7PM, V4 and Toastique New Rochelle come together for a special community-driven collaboration celebrating creativity, friendship, and local culture. To mark Toastique New Rochelle’s one-year anniversary, both brands are releasing a limited edition collaboration t-shirt, available exclusively in person during the event. Acclaimed musician and pianist Benjamin Johnson will also be performing live, bringing an elevated atmosphere to the celebration.

The Story Behind the Collaboration: Friendship, Community, and New York Culture

This collaboration wasn’t born from a corporate strategy or a trend—it comes from something real: a decade-long friendship between V4’s creative director and artist, Mike Ventresca, and Toastique New Rochelle owner James Simone.

Mike and James have been neighbors in the Bronx for years, forming a close friendship that would evolve into creative support, idea-sharing, and mutual respect. As both pursued their entrepreneurial paths—Mike building V4 and James expanding into hospitality—this collaboration became a natural extension of that history.

For V4, collaborations must be authentic. They must tell a story. This release reflects loyalty, connection, and the shared New York grit that shaped both founders.

About Toastique: A Modern Gourmet Café With National Reach

Toastique is a fast-growing gourmet toast and juice bar known for its elevated toast creations, wellness-forward juices, and clean, modern design. With locations across the country, Toastique blends fresh ingredients with a stylish café culture inspired by health and modern simplicity.

This collaboration focuses specifically on Toastique New Rochelle, which opened in late 2025 under the leadership of James Simone and his father Michael Simone. In just one year, the location has become a staple for the New Rochelle community, offering a fresh take on healthy dining and modern café vibes.

About James Simone: The Vision Behind Toastique New Rochelle

Entrepreneur and Bronx/Westchester native James Simone has played a pivotal role in bringing Toastique’s modern food culture to Westchester. Supported by his father, Michael Simone, James built a destination that blends community, wellness, and design.

Beyond his work in hospitality, James is a long-time friend of V4’s founder, and that personal connection is at the heart of this collaboration. It’s a partnership built on loyalty, creativity, and supporting fellow local business owners—a perfect reflection of both brands’ missions.

The V4 × Toastique T-Shirt: A Clean, Premium, Limited Edition Release

Designed by Mike Ventresca, the collaboration t-shirt stays true to both brands’ aesthetics: clean, bold, premium, and meaningful.

Design Details:

• Premium heavyweight bone-white t-shirt to match V4's color identity
• Green screen print to match Toastique's color identity
• Front: Toastique logo
• Back: a simple V4-style graphic featuring a toast and avocado holding hands - an understated, graphic interpretation inspired by Toastique's signature Avocado Smash.
• Clean typography reading: "Gourmet Toast, Juice & Coffee - New Rochelle, NY"

The design merges Toastique’s fresh, modern vibe with V4’s bold, straightforward, and recognizable graphic approach.

Exclusivity

This drop is extremely limited and will only be sold in person at the event. The online store will not have it available for purchase. 

In addition to being a limited-edition release, 15% of proceeds from the V4 × Toastique T-shirt will be donated to the Harold Hunter Foundation, a nonprofit supporting skateboarding programs and youth development in New York City.

Once it’s gone, it’s gone.

Event Details: Anniversary Celebration & Exclusive Merch Drop

To celebrate the one-year anniversary of Toastique New Rochelle, both brands are hosting a community event featuring:

Live performance by musician/pianist Benjamin Johnson

Release of the exclusive V4 × Toastique collaboration t-shirt

Good food, drinks, and a modern café atmosphere

A gathering of local creatives, supporters, and community members

Date: This Saturday, 7PM
Location: Toastique New Rochelle
Address: 604 North Avenue, New Rochelle, NY

Join Us This Saturday — Don’t Miss the Drop

This collaboration is more than merch—it’s a celebration of friendship, loyalty, and New York small-business culture. With live music, a milestone anniversary, and a truly limited release, this is the only chance to own the V4 × Toastique New Rochelle t-shirt.

If you’re in New Rochelle, Westchester, or NYC, you won’t want to miss it.

Pull up this Saturday at 7PM at Toastique New Rochelle — 604 North Avenue — and be part of something special.

Follow the movement:

V4- @V4newyork | Mike Ventresca (Event co-host) @V4real | James Simon (Event Host) @Jamon_Simone | Benjamin F. Johnson (Live Music Performance) @Howu_Ben